Hom celebrates its 40 years with a couture line
At its fortieth anniversary, HOM specialising in underwear for men since 1968 adds a line "couture" in its universe. A line sewing declined in nine lines - Metal Flower, Jasmium, Madhi Couture, Dune, Sihoya, Karama, Salusa, Hagal Couture, Couture Prana - and revolves around thirty-two rooms, and ten-seven underwear, twelve swimsuits and four pieces of homewear.
With this collection, "HOM offers both the futuristic vision of the mark on fashion, but also a return of its classic revisited," says the press release. What spice up the wardrobe of the most daring. It is indeed with daring and humor that is shaking the label since its inception codes market lingerie masculine, especially with its advertising campaigns a bit sassy.
Dressed materials often transparent or iridescent, sometimes gilded, ornate Pressure, Crystal buttons, sewing marked, printed spring or marine stripes, the line consists of boxers, shorts, pants, shirts, but also a short kimono imagined "to reconcile the world and more casual chic." Its worldwide distribution will be carried out in about 8000 retail outlets.
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